WWD cover of fashion model wearing Galanosmodel wearing Oscar De La Renta on wwd cover
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  Galanos, New York   Oscar de la Renta, New York  
  WWD cover August 10, 1981   WWD cover August 5, 1981  

Out of the blue, in early spring of 1980, Laurie Sagalyn of WWD called me to ask me to bring my book into their office.  I believe someone at Hearst Publications has passed my name along to them.   Coincidently I'd been advised by a friend to start reading WWD earlier that year, (to keep myself ahead of the fashion curve,) but never thought of, or knew how to approach them for work.  They started hiring me for free-lance assignments almost immediately.

WWD, Women's Wear Daily, the paper for the fashion industry, and its slicker retail version, W, were both great training ground for me.  As the photographer you needed to decide how and where you wanted to set up your shot and to shoot quickly, being certain you got what you needed.  Quickly as in 10 minutes, sometimes 20, if you were really lucky maybe 30.  The wonderful thing was, you usually met the designers personally, and photographed their cloths well before most everyone else, including even the major monthlies.  WWD was, and still is, a major player in the business of fashion; think the Wall Street Journal of the fashion industry.







The shot (on the left,) was shot in Central Park in August 1981.  I was told that it was the first time in a long while that designer James Galanos, always a great designer, was featured in WWD.  Known for his couture level of quality, Galanos regained prominence in the '80's as a favorite designer of Nancy Reagan.

The shot (above right,) was Part of an advance story for W and WWD on New York designer Oscar de la Renta.  His dress, worn by Eva Voorhees, was shot in Bryant Park, New York when it was still wild, years before it had any fashion conotations.

See more early photographs taken on assignment for WWD.

About the photographer . .
Steve Landis has travelled through many parts of the world during a career in professional photography incorporating the areas of photojournalism, fashion, beauty, and celebrity portrait photography for major publications for over 25 years.  Steve has turned his life over to Yeshua the Messiah, (Jesus the Christ) and now primarily photographs weddings, family, actor, and executive portraits.

"I have been greatly blessed during my life and give the glory and thanks to Yeshua for a renewed life of peace and joy," states Landis. 



All photographs and other content contained herein is owned by and Copyright 1975-2003 by Steve Landis.This web page Copyright 2003 by Steve Landis.  All other rights are reserved.

To contact Steve Landis please e-mail: For work related inquiries please write "Photo Work" in the Subject heading.All photographs ©stevelandis 1975—2003. All other rights reserved.